The Sydell Group is the creator of unique hotels deeply rooted in their location and architecture. Sydell’s core expertise is an ability to identify fresh talent within the hotel, food & beverage, and retail communities and align them with best in class development and management, in the creation of compelling new properties. By responding to specific locations and buildings with uses that evolve the local story and engage communities, Sydell Group creates hotels known for pioneering design, award-winning food & beverage, and a distinctive sense of place.

In addition to Freehand Miami and Freehand Chicago, Sydell Group has produced The NoMad New York and The LINE Los Angeles.